One platform · coaches, clinics & health brands

Your clients. Your brand.
One platform.

Client ops, programs, check-ins, payments — plus wearables, labs, and AI running on your protocols. Whether you coach 50 people online or run a clinical practice, it's the same platform. You just turn on more of it.

Light from $2 per client / month. Full clinical from $5. Whitelabel when you want the platform to be yours.

See plans & pricing Book a discovery call

Coaches & trainers

Past 50 clients, drowning in tabs?

Every operation in one place, AI on the busywork — from $2 per client a month. →

Clinics & clinical practices

Patients asking about VO2 max and peptides?

Wearables, labs, compliance, your protocols productized — from $5 per client a month. →

01 · The platform

Everything your practice runs on. One place.

Your brand on every screen.

Your branded space in the Protocol app, a branded web portal on your domain — or, at Enterprise, native iOS + Android in your own stores.

One record per client.

Programs, check-ins, history — plus Whoop, Oura, Garmin and Apple Watch on every plan. Lab imports (CSV / HL7) with trends, ranges and alerts on Full.

AI on your protocols.

Check-in reviews, drafted replies, patient-facing summaries, practitioner-facing flags — trained on your voice and your standards, not a generic wrapper.

Ops that kill the busywork.

Payments, scheduling, secure messaging, automations, multi-coach roles. The admin hour per client goes away.

02 · Proof

Operators already running on Protocol.

Different verticals, same engineers. Hit play.

"Clients open the app and see Shredify, not a generic SaaS. That changed how they show up."

Luka Rožajac

Shredify Coaching · Dubai, UAE

"I stopped duct-taping five tools. My team runs the whole program from one place — and it's mine."

Marja Savić

Marja i Ja · Belgrade, Serbia

03 · Pricing

Pay per active client. Nothing else.

An active client is anyone with an open program that month. No seats, no modules, no surprises. One exception, stated up front: AI usage is metered separately on every plan — you pay for what your practice actually runs, nothing baked in.

Light

Online fitness, nutrition & wellness coaches

$2 / active client / mo

$49 / month minimum

Your branded space in the Protocol app + branded web
Client ops, programs, check-ins, AI reviews
Wearables: Whoop, Oura, Garmin, Apple Watch
Payments, scheduling, automations
Docs + chat support · no setup fee

+ AI usage, metered. Reviews, replies & insights billed by what you actually use — never bundled, never marked up into the base price.

Start — 15-min setup call

Most complete

Full

Clinics, functional & concierge medicine, clinical operators

$5 / active client / mo

$299 / month minimum · guided onboarding from $1,900 one-time

Everything in Light
Lab imports (CSV / HL7), trends, ranges, alerts
Compliance posture, practitioner roles, audit trail
Branded web portal on your domain · priority support

+ AI usage, metered. Same meter as Light — clinical AI volume scales with your patient load, you pay for what runs.

Book a discovery call

Enterprise

Brands that want their own platform

From $50K / year

Scoped jointly · 12-month commit

Whitelabel iOS + Android, in your stores
Custom integrations & custom AI agents
HIPAA, GDPR, state regulatory work
Dedicated delivery · 60-day launch · build team on call

+ AI usage, metered — or a custom volume package, scoped with the platform.

See how it works

What would you pay?

Drag to your client count.

80 active clients

Light

$160 / mo

Full

$400 / mo

Minimums applied automatically ($49 Light · $299 Full). AI usage is metered on top — billed by actual use. At serious volume, Enterprise can be the better deal — that's what the discovery call is for.

04 · Compare

Same platform. More of it as you grow.

What you get	Light	Full	Enterprise
Brand & apps
Branded space in the Protocol app	✓	✓	✓
Branded web portal on your domain	—	✓	✓
Whitelabel iOS + Android in your stores	—	—	✓
Operations
Client ops, programs, check-ins	✓	✓	✓
AI check-in reviews & drafted replies	✓	✓	✓
AI usage billing	Metered	Metered	Metered · custom packages
Payments, scheduling, automations	✓	✓	✓
Multi-coach / practitioner roles	—	✓	✓
Clinical & data
Wearables (Whoop, Oura, Garmin, Apple Watch)	✓	✓	✓
Lab imports (CSV / HL7) + trends & alerts	—	✓	✓
Compliance posture & audit trail	—	✓	✓
Custom integrations & custom AI agents	—	—	✓
Delivery & support
Onboarding	15-min call	Guided	Dedicated, 60 days
Support	Docs + chat	Priority	Build team on call
Custom work	None	None	All of it

05 · Enterprise

When the platform should be yours.

Whitelabel iOS + Android under your developer accounts, custom integrations, AI trained on your clinical voice, regulatory work — delivered by the engineers who built the platform. From $50K, live in 60 days.

60 days, milestone by milestone.

1
Day 0

Discovery call

45 min. Free. Live demo.
2
Day 5

Proposal

Scope, timeline, price.
3
Day 14

Contract

50% deposit, 50% on launch.
4
Day 21

Kickoff

Daily Slack. Weekly call.
5
Day 50

Pre-launch

Walkthrough. Final polish.
6
Day 60

Launch

Apps live. Hyper-care begins.

06 · The contract

What we will and won't do.

Saying no protects the work. We've learned this the hard way.

What we will do

Run Light and Full on one shared platform — every improvement ships to everyone.
Refer you elsewhere if it's not the right fit. We'd rather lose the deal.

What we won't do

Custom work below Enterprise. That's how the price stays this low.
Promise clinical, revenue, or client-growth outcomes — those belong to your craft.

One platform. Your brand. This month.

Book a discovery call

For you, not your business

Track your own protocol

The Protocol consumer app — AI on your supplements, sleep, labs and training. →

API · for builders

Build on Protocol

Data model, wearable + lab integrations, AI engine via API. Custom pricing. →

Your clients. Your brand. One platform.