Join the Waitlist NOW!

And get special discounts and support as Founding Partner!

$199/m Lifetime

Lock the Founding Partner price - forever

Direct Support by Founders

CEO & CTO on speed dial - direct access

Priority Development

Shape the Product - your needs drive our roadmap

Fair pricing for any business

Whether you're an individual, a small group, or a large enterprise, we have a plan that aligns perfectly with your goals.

Starter

Everything you need to start

$ 0 / month
  • 3 clients included
  • Workout programming
  • Nutrition programming
  • Client progress tracking
  • Client app (non-branded)
  • 1.000 AI Credits included
  • Forms & Lead capture, 100 submissions
  • Basic email and chat support
Start for FREE

Professional

For ambitious coaches and businesses ready to dominate

$ 59 / month for 20 clients / $2 per additional client
  • 20 clients included, add more as you scale
  • Workout programming
  • Nutrition programming
  • Client progress tracking
  • Habit & task tracking
  • Branded experience (inside My Protocol app)
  • Forms & lead capture, unlimited submissions
  • Smart scheduling
  • In-app messaging
  • 10.000 AI Credits included
  • Priority support
Start NOW

Supercharge Your Business

Add powerful extras as you grow

Automation

AI credits power all the smart features in Protocol — from generating personalized programs and nutrition plans to processing form submissions. Pay only what you use.

$ 19 / 10.000 credits
  • AI-powered program generation
  • AI nutrition tracking & meal scanning
  • Client check-in summaries
  • Meeting preparation
Start NOW

Additional Seats

Additional seats let you grow your coaching business by bringing on more team members — whether they are coaches, admins, or support staff.

$ 19 / seat / month
  • Isolate clients between coaches
  • Admin & assistant support access
  • Built for growing businesses & teams
  • Team-level overview
Contact sales

Branded Mobile App

Get your own standalone mobile app published under your brand name on the App Store and Google Play. Your clients download your app — not Protocol — so every interaction reinforces your brand.

$ 149 / month + $499 one-time setup
  • Your name, your icon, your store listing
  • Sell programs, plans & content
  • Full Protocol experience
  • We handle everything
Contact sales

Full White Label / Enterprise

A fully customized platform built around your brand, your workflows, and your vision. This goes far beyond a branded app — it's a tailored product designed for established businesses, gym chains, and enterprise wellness programs.

$ Custom Pricing
  • Fully custom design & UX
  • Built for scale
  • Sell courses, programs & premium content
  • Custom integrations & features
  • Dedicated support & onboarding
Contact sales

Ready to supercharge your fitness business?

Start NOW

No Credit Card Required. One Step Registration.

Frequently Asked Questions

All the answers you're looking for

If you're new or looking for answers to your questions, this guide will help you learn more about our services and their features.

You can get started immediately after signing up. Our platform is designed for easy self-setup, and most coaches are onboarding clients within 24 hours. Professional and Enterprise plans include a complimentary onboarding session to help you configure the platform to your specific workflow.

The Professional plan is $59 per month for 20 clients. Each additional client is charged $2 per month.

Protocol CRM combines client management, program delivery, and business automation in one platform. Unlike generic CRMs or basic workout builders, we provide comprehensive client lifecycle management with automated check-ins, WhatsApp integration, and fitness insights. Our platform is designed specifically for fitness professionals who want to scale their business while delivering premium client experiences.

Yes, you can try it for free. 3 clients included, and no credit card is required. We offer live demos for those interested in the Professional plan or Add-ons.

Protocol CRM is highly customizable to match your coaching methodology. You can create custom workout and nutrition templates, design your own assessment forms, personalize client dashboards, and set up custom automation rules. Professional and Enterprise plans include white-labeling options with your branding, logo, and colors throughout the client experience.

 

All plans include access to our knowledge base and tutorial library. Professional plan members enjoy priority support through email and chat channels. Enterprise plan clients receive a dedicated account manager and phone support. We also provide onboarding assistance and regular training webinars to help you maximize the platform's capabilities.