Join the Waitlist NOW!
And get special discounts and support as Founding Partner!
$199/m Lifetime
Lock the Founding Partner price - forever
Direct Support by Founders
CEO & CTO on speed dial - direct access
Priority Development
Shape the Product - your needs drive our roadmap
Fair pricing for any business
Whether you're an individual, a small group, or a large enterprise, we have a plan that aligns perfectly with your goals.
Professional
Everything you need to scale beyond 6-figures
- Unlimited active clients
- White-label mobile apps (your brand)
- Advanced CRM with automation pipelines
- AI-powered program generation
- Built-in video calls with AI transcription
- Comprehensive tracking & analytics
- Unlimited forms
- Smart scheduling
- Lead scoring & nurture sequences
- Automated client onboarding
- Payment processing & subscriptions
Business
For ambitious coaching businesses ready to dominate
- Everything in Professional, plus:
- Unlimited trainer accounts
- White-label web portal + apps
- API access for integrations
- Multi-domain support
- Advanced analytics & predictions
- Monthly 1-on-1 strategy calls
- Custom feature development
- Priority 24/7 support
- Quarterly business reviews
- Beta access to all new features
- Done-for-you campaign templates
- Referral program management
- Custom conversion tracking
Compare plans
Starter
Pro
Biz
Price
FREE
$5 /client
Custom
Client portal + Coach dashboard
Program builder and template library
Workout and nutrition tracking
Basic
Advanced
Advanced
WhatsApp integration
–
Custom branded experience
–
Advanced analytics dashboard
–
AI program recommendations
–
Automated client check-ins
–
Custom form creation
–
Team management
–
–
Client billing integration
–
–
Advanced business analytics
–
–
API access
–
–
Dedicated account manager
–
–
Support
Email, Chat
Email, Chat, Phone
Onboarding
Self-service
Free session
Comprehensive
Heads up
Special offer for businesses,
limited availability
50% Off Setup Fee
For a limited time, we offer 50% discount on all one-time setup fees.
No monthly fee (10 clients)
Our platform is free to use up to 10 active clients. This way, you can see it in action before scaling it.
Ready to supercharge your fitness business?
Frequently Asked Questions
All the answers you're looking for
If you're new or looking for answers to your questions, this guide will help you learn more about our services and their features.
You can get started immediately after signing up. Our platform is designed for easy self-setup, and most coaches are onboarding clients within 24 hours. Professional and Business plans include a complimentary onboarding session to help you configure the platform to your specific workflow.
The Professional plan charges $249 per month for unlimited active clients. Active clients are those with ongoing programs or activity in the last 30 days.
Protocol CRM combines client management, program delivery, and business automation in one platform. Unlike generic CRMs or basic workout builders, we provide comprehensive client lifecycle management with automated check-ins, WhatsApp integration, and fitness insights. Our platform is designed specifically for fitness professionals who want to scale their business while delivering premium client experiences.
We offer live demos for those interested in the Professional or Business plans.
Protocol CRM is highly customizable to match your coaching methodology. You can create custom workout and nutrition templates, design your own assessment forms, personalize client dashboards, and set up custom automation rules. Professional and Business plans include white-labeling options with your branding, logo, and colors throughout the client experience.
All plans include access to our knowledge base and tutorial library. Professional plan members enjoy priority support through email and chat channels. Business plan clients receive a dedicated account manager and phone support. We also provide onboarding assistance and regular training webinars to help you maximize the platform's capabilities.

